Essilor Vision Studio
( VISUAL IDENTITY )
( INTRODUCTION )
Vision Studio by Essilor is the concept behind the brand’s shop-in-shops, concept stores and branded corners. Crizal, Varilux, Eyezen and Transitions are their widely-known products.
In a nutshell...
The aim is to get shoppers be familiar to Essilor’s products by relating to their daily vision needs with their lifestyle through an immersive, high quality, memorable experience.
Service: Branding, In-store communication
Client: Essilor
Year: 2018
My responsibilities
Led by the team from ielo design, I assisted rolling out the graphics to the various brand touch points.
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We constructed an easy and clear branding guidelines to ensure consistency throughout adaptations of different Global store tiers - General, Middle and Higher tier.
Besides that, a Kids Corner was designed specially for children to understand and learn more about their vision.
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Strategy & Positioning, Brand Identity, Packaging, Art Direction
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ielo design
Creative Director: Cloe Faye
Project Manager: Mariafrancesca Miele
Designers: Yileen Gan, Mariafrancesca Miele, Gary Tan, Adila
