French Mafia
( VISUAL IDENTITY )
( INTRODUCTION )
French Mafia is an exclusive online community of french-speaking professionals who are looking to collaborating and building relations with various companies. It is currently only based in Singapore.
In a nutshell...
The French Mafia community consists of those from corporate and creative companies of architecture, graphic design, retail, interior and environmental design.
Service: Visual Identity
Client: French Mafia
Year: 2017
My responsibilities
Led by Cloe Faye from ielo design, and I designed the brand logo.
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Designed to give the impression of a professional yet casual community. There are few hidden yet striking details:
First of all, there are three rows on the letter 'F' which resonates with the word French and their national flag. Adding on to that, the uneven rows was intended to be a subliminal image of a gun. Finally, a play on perspectives creates the 'M' which represents the word Mafia.
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Visual Identity
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ielo design
Creative Director: Cloe Faye
Designer: Adila
