Hangzhou CDF
( VISUAL IDENTITY )
( INTRODUCTION )
Hangzhou Airport worked together with ielo design to revamp their visual identity, store interior and customer journey.
In a nutshell...
The project aims to welcome a continuous fascination in the enchanting and state-of-the-art ambience of Hangzhou.
Service: Branding, Brand Experience, In-store Design Communications
Client: Hangzhou CDFG
Year: 2018
My responsibilities
Led by the team from ielo design, I assisted rolling out the graphics to the various brand touch points.
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Store opening was a massive success! The seven duty-free stores (Perfumes & cosmetics, Liquors and tobacco, Fashion & apparels and Confectionery) reflected Hangzhou's nature and elegance.
Customers were enchanted by the atmospheric immersion. The new store layout and interactive elements makes the shopper's journey a memorable lasting impression.
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Branding, Brand Experience, In-store Design Communications
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ielo design
Creative Directors: Cloe Faye, Jeanne Mourtede
Design Directors: Jiyeon Lee, Andy Pang
Project Manager: Mariafrancesa Miele
Designers: Yileen Gan, Mariafrancesca M.,
Gary Tan, Adila
