Texas Hae Bee Hiam
( SOCIAL MEDIA CONTENT & PR EVENT )
( INTRODUCTION )
Hae Bee Hiam chicken by Texas Chicken is all about bringing a hae-pic adventure for the tastebuds! Accompanied with a side of Pineapple Butter Biscuits - sweetnees with a side of tang. Honey with a side of tropical.
In a nutshell...
The project aims to intrigue customers by bringing in nautical adventure elements
Service: Art Direction, Social Media content, PR Event
Client: Texas Chicken
Year: 2021
My responsibilities
Worked alongside Playmakers as their Art Director and Graphic Designer for this social media campaign. Also, worked on table set up for PR Event.
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Texas Chicken is an absolute, versatile, fun and light-hearted energy. The campaign outline was already set when I was tasked to work on the social media campaign. I worked alongside the strategist and prepared various content and posts for Facebook and Instagram.
On top of that, we had to prepare several Promotional and Tactical posts during the campaign month.
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Social Media Campaign, PR Event
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Playmakers SG
Design Director: Elfin
Art Director: Adila
Design assistant: Alexis
Project Manager: Phyucyn WinAD Campaign Studio: VI Creative Design Agency
Photo studio: LateLateLatte
Photographer: Guang Shun
