Texas Nori Yuzu
( SOCIAL MEDIA CONTENT )
( INTRODUCTION )
Nori Yuzu Chicken by Texas Chicken is here to take you on a umami trip to the zesty land! It is one of their classic flavours - crunch coated with rice puffs, seaweed and zesty touch of yuzu.
In a nutshell...
The project aims to attract customers with simple and delightful doodles that encapsulates their fun and zesty flavour.
Service: Art Direction, Social Media content
Client: Texas Chicken
Year: 2020
My responsibilities
Worked alongside Playmakers as their Art Director and Graphic Designer for this social media campaign.
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Texas Chicken is an absolute, versatile, fun and light-hearted energy. The campaign outline was already set when I was tasked to work on the social media campaign. I worked alongside the strategist and prepared various content and posts for Facebook and Instagram.
On top of that, we had to prepare several Promotional and Tactical posts during the campaign month.
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Social Media Campaign
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Playmakers SG
Design Director: Elfin
Art Director: Adila
Design assistant: Alexis
Project Manager: Phyucyn WinAD Campaign Studio: VI Creative Design Agency
Photo studio: LateLateLatte
Photographer: Guang Shun
Food Styling
