Texas Tom Yum Oat
( SOCIAL MEDIA CONTENT )
( INTRODUCTION )
555 Tom Yum Oat by Texas Chicken is one of their popular seasonal flavours. Zesty every bite and extra crunch from the sprinkled oats!
In a nutshell...
The project aims to attract customers with the perfect feast for those who are in need of a zesty time.
Service: Art Direction, Social Media content
Client: Texas Chicken
Year: 2021
My responsibilities
Worked alongside Playmakers as their Art Director and Graphic Designer for this social media campaign. Involved in food styling and photoshoot process.
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Texas Chicken is an absolute, versatile, fun and light-hearted energy. The campaign outline was already set when I was tasked to work on the social media campaign. I worked alongside the strategist and prepared various content and posts for Facebook and Instagram.
On top of that, we had to prepare several Promotional and Tactical posts during the campaign month.
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Social Media Campaign
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Playmakers SG
Design Director: Elfin
Art Director: Adila
Design assistant: Alexis
Project Manager: Phyucyn WinAD Campaign Studio: VI Creative Design Agency
Photo studio: LateLateLatte
Photographer: Guang Shun
