Evercasa

( VISUAL IDENTITY )

( INTRODUCTION )

Evercasa is a local brand that specialises on educational fabric decals. They aim to create products that works for both parents and kid's education without compromising the aesthetic of their home.

Everyday Objects for the Modern Home.

In a nutshell...

This branding project aims to capture the kid's and parents interests. Providing the necessary information and variety of options for parents and homeowners.

Service: Strategy & Positioning, Brand Identity, Packaging

Client: Evercasa

Year: 2021

My responsibilities

Led by the incredible duo from STUDIO DAM, I created the new brand identity system packaging, store/booth graphics as well as a set of brand templates for social media.

New designs are launched every year and are in demand during holiday and gifting season. Their branding and packaging, however, was holding them back. As the company gained in popularity, they wanted packaging that was aesthetically pleasing and giftable.
Perfect for Kids, Loved By Parents.
The new identity centres around the USP of the product being indestructible. Playful yet minimal to place most of the focus on the products.
Evercasa is an e-commerce shop. As it is such a unique product, consumers will need a reference of what they’ll be receiving. Hence, our dedicated team planned and curated photoshoots for every product. Setting realistic scenes of day-to-day life in a Singaporean household. These photos are essential for online purchases as well as pop-up events where customers get to flip through the physical catalogue.
The eye-catching packaging is perfect for the gifting season. A win-win for both giftee and gifter!
We’ve received raving reviews from our customers and was featured on Tatler Singapore.
Brand Identity, Packaging, Art Direction, Photoshoot
STUDIO DAM
Creative Director: Matthijs Rikken
Managing Director: Debby Yu
Brand Strategist: Debby Yu and Annice Lim
Senior Designer: Adila
Copywriter: Annice Lim
STUDIO DAM Productions
Creative Director: Debby Yu and Matthijs Rikken
Art Director: Adila
Producer: Annice Lim

Decorative

Educational

Adaptable and playful

We ensured that the brand assets we provided is easy to follow and adaptable for future product launches, informative social media posts and pop-up booth design.