Sunday Punch
( VISUAL IDENTITY )
( INTRODUCTION )
Sunday Punch is a posse of cocktail lovers that teamed up with exceptional local bartenders to create amazing bottled cocktails. Sunday Punch's cocktails are done in small batches to allow for the greatest attention and care to go into every bottle.
In a nutshell...
The project aims to refresh Sunday Punch's existing visual identity and bring about a fresh, unique and zesty twist to its brand logo.
Service: Branding, Booth Design Communications
Client: Sunday Punch
Year: 2018
My responsibilities
Led by the team from ielo design, I refreshed the brand identity system, packaging labels, provided booth graphics as well as offline collaterals.
-
Our client often launches new flavours, hence, they needed a branding system that helps strengthen their visual identity. The small operation would paste sticker label on the glass bottle packaging that are hand packed and sealed. As the company gained in popularity, they wanted packaging labels that is adaptable yet aesthetically pleasing.
-
A subtle, playful approach to revitalising their logo by adding a wedge garnish detail in the word “punch”.
Adapted that concept to the name cards by bringing attention to the wedge garnish detail on the logo can easily create a lasting impression. As a result, it amplified their fun Sunday vibe!
The project was completed in perfect timing for the Boutiques Fair Booth 2018 held at the F1 Pit Building.
After our project concluded, our client is able to easily adapt the branding to various new flavours and special occasions.
-
Branding, Booth Design Communications
-
ielo design
Creative Directors: Cloe Faye Design Director: Jiyeon Lee
Project Managers: Sophie Vellard, Julie Tran
Designers: Yileen Gan, Adila
Photos: Sunday Punch
Adaptable and playful
We ensured that the brand assets we provided is easy to follow and adaptable for future product launches, informative wobblers and posters.
