Reach Surgical
( Art Direction, Social Media )
With STUDIO DAM
( INTRODUCTION )
Reach Surgical, the surgical solutions division of Genesis MedTech, provides a comprehensive surgical portfolio designed to support surgeons and advance surgical care worldwide.
My responsibilities
Conceptualise and design their Art Direction primarily for social media platforms.
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They needed an Art Direction for their new branding.
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The circular red to blue gradient conveys dynamism of the rapidly changing technological field of health. Grid lines are to provide precision and order to their information.
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Brand Identity, Art Direction, Social Media
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STUDIO DAM
Creative Director: Debby Yu
Senior Designer: Adila
