Hegen By Me
( PACKAGING )
With STUDIO DAM
( INTRODUCTION )
Hegen is an award-winning brand founded in 2015 to enhance the breastfeeding journey for parents all over the world.
My responsibilities
Ideate the structure of the box that is sustainable and adaptable for a wide variety of configurations.
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Our client realised how her products are massively in demand all over the world. Their packaging, however, was holding them back. They needed a process that was not time-consuming and easy to categorise. As the company gained in popularity, they wanted packaging that was aesthetically pleasing and sustainable.
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Sustainability is a big aspect of the project. To simplify the recycling process for the consumers, we ensured that the paper packaging does not use any ink or glue that would contaminate the recycling process.
One box insert can hold over 60 configurations.
The packaging also passed the drop test to ensure the product is safe and the packaging is still presentable when delivered.
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Packaging, Art Direction
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STUDIO DAM
Creative Director: Matthijs Rikken
Managing Director: Debby Yu
Designers: Adila, Azri
Interns: Jia Hui, MarissaSTUDIO DAM Productions
Art Director: Adila
Team: Adila, AzriLateLateLatte Productions
Photographer: Guang Shun
